The Revolution Starts with Transparency—and Knowledge.

Consumers have learned so much about the potentially perilous synthetic ingredients we put in our bodies. It’s about time we are enlightened about what we put on our bodies day after day. What we repeatedly apply to our body’s largest organ should not be a mystery.

• The body’s largest organ, skin absorbs up to 60% of what is applied to it
• Skin keeps fluids in, preventing dehydration, and keeps microbes out, preventing infection.
• Skin makes vitamin D—which helps keep bones healthy—when the sun shines on it.
• Soaps, especially perfumed ones, can strip away the skin’s natural moisture. 
• Each day, women use an average of 12 cosmetic products (with 168 unique ingredients), and men use an average of 6 products (with 85 unique ingredients)
• Over time, what may be considered a low dose of a toxic chemical is compounded to pose a potentially lethal dose over years, especially if combined with other chemicals (creating an additive or synergistic effect)
• Personal care products contain chemicals that have been linked in studies to cancer, birth defects, learning disabilities, skin allergies, and other health concerns.
• The last federal law to regulate the cosmetic industry was passed in 1938.